Gary has put this up on AWS

Sooperfly is changing the mainstream narrative by creating original and
engaging content that resonates locally and globally. We’re building sticky
content brands with loyal and enduring audiences.





Premium Branded Content

Big Brand Relationships


Building Digital Audiences

Online Publishing


Multi-Platform Content

Access to A-list Talent


New Age Production

1 in Content Marketing



Premium Branded Content

Big Brand Relationships


Building Digital Audiences

Online Publishing


Multi-Platform Content

Access to A-list Talent


New Age Production

1 in Content Marketing





We are the NOW of content.

Each of our content brands is more targeted and highly sticky for a lucrative segment. We believe in going to where our audiences are and being available across devices and platforms. In an era when consumers are ignoring advertising and attention spans are getting shorter, we offer advertisers an opportunity to integrate into credible content rather than just ‘display’ on.


Our values are clear, rooted in our company, reflected in our people and the work we do. They are not just words on a page, but rather expressed in behaviors which can be seen in everything we are.


Encouraging different since 2016...


Second best?
What's that?


We get to carry each other, carry each other. One...


From the way we tell our stories to the way we decorate our loos.


No politics, no hierarchy. We ask questions and expect answers.


Nimble. Flexible. Fast. Comfortable with uncertainty.

Founder & Chief Executive Officer

Roopak Saluja

Featured in Campaign Asia’s 40 under 40, Roopak spent 6 years in advertising in Ogilvy and Y&R in Budapest before turning entrepreneur and founding The 120 Media Collective. An MBA from INSEAD, he has served on the juries of most major international advertising festivals and is also a regular speaker at advertising and entrepreneurship events. An erstwhile trance DJ, Roopak speaks multiple languages, is a Tintin fanboy and loves trivia, Sushi and fine single malts.

Co-founder & Chief Operating Officer

Vishal Nongbet

Vishal has spent considerable time in marketing and business roles across companies like Pepsi, Kodak, Mahindra & Mahindra and the Timesgroup. An MBA from IIM Ahmedabad, Vishal handled InMobi’s India business in his last stint and has a deep understanding of content marketing and monetization. Part salad enthusiast and part junk food lover, Vishal spends all his spare time buying shoes online.

Chief Financial Officer

Shilpa Ambre

A seasoned, growth-oriented and global CFO, Shilpa has worked with Komli Media and Hexaware Technologies in earlier avatars and understands compliance, accounting and tax regulations across the US, UK and South Asia. Her expertise lies in fund raising, M&A, ERP implementation, Business Modeling and Financial planning. Shilpa is a water baby and loves the pool when she isn’t spending her weekends taking long road trips.

Chief Talent Officer

Heather Gupta

A true global citizen with experience across the UK, Thailand and India, Heather has spent 11 years working in marketing and advertising and another 11 years heading HR for large and small media companies, including the likes of Lowe Lintas and UTV-Disney. Heather is currently pursuing an International Coaching Certification course, building on a natural affinity for coaching and motivation. An aspiring Hindi speaker and bollywood music fangirl, she’s also an active blogger and fiction author.

Senior Creative Director

Sangeeta Sharma

Sangeeta has spent the last 10 years working across different TV and digital content companies, notably MTV and UTV-Disney. It’s given her the opportunity to work with all kinds of visual content and brands across the board. She likes to believe that she tells stories, when in reality, she is busy learning how to get a powerpoint presentation right. Can easily be swayed with a bowl of pork ramen.

Director - Marketing

Naiel Shenoy

Naiel began juggling college life with an internship at MTV where he took on their Facebook page and built a digital business out of it. The geek in Naiel has since been fed on a steady diet of digital and social media across organizations like Viacom, UTV-Disney and He’s also had his trysts with tech-preneurship and is a heady package of marketing, technology and pop culture, all rolled into one. A petrolhead and junk food lover, Naiel believes in code but leads a code free life.

Head of Operations

Aditi Kapadia

A strong people’s person with deep experience of handling young teams, Aditi has spent a decade in the BPO industry followed by a stint with a rights based NGO. She mixes her supervisory skills and logistics background to bring order to chaos. Mother of Old Monk and Agony Aunt, animal lover and bad karaoke singer in equal measures, Aditi gets things done. On time.

Head Of Production

Varun Mohta

Post getting a degree in finance, Varun was sure of one thing: What he did not want to do! After starting out as an intern with MTV, he has moved on to work with some of the best production houses in the country as well some of the biggest brands in the market. From Unilever to L’Oreal to Puma to Renault, you’ll find these and more on his showreel. Whatever the requirement, a hairstylist from L.A or a Flamingo from Sewri, Varun gets it done. When not scandalising innocent children with his colourful language, he is an avid gym goer by the week and a golfer and binge coca cola drinker by weekend.

Executive Editor-investonomix

Priyanca Vaishnav

Priyanca ploughs her experience of writing & editing annual reports, marketing collateral, human interest features, corporate film scripts, and commercial coordination to run affairs at investonomix. Having previously worked across organizations like Viacom18, Madison PR and the Timesgroup, she represents a mix of strong editorial acumen and administrative skills. A trained Hindustani classical musician, Priyanca alternates between folding origami animals and screaming across aisles from her desk.

Director - Content Partnerships

Sonia Singh

Sonia has been building partnerships and watching ideas come to life for over a decade now. She began her professional journey from sales and business development and followed it with content creation via five firms to span the industry. She has worked with the likes of India Today, NDTV, Forbes, Cinemax, the Viral Fever, just to name a few. Armed with her indepth knowledge of the inner workings of the industry, there is little that can stop her. Well, maybe the latest Salman Khan release.

Associate Director - Brand Strategy

Aaheli Bagshi

Data collector, interpreter of signs, part analyst and part idea generator, Aaheli is a campaign engine. A true child of digital media who’s gone from finance journalist to writing copy to planning campaigns and building brand strategy, Aaheli is happiest when she’s swamped with work. Closet Kathak dancer, planter of shrubs and fanatic about all things Korean, Aaheli is usually seen glued to her computer sporting headphones that are larger than her head.